Music Branding & Marketing 101
Course Price
Regular Online Class
Rp. 2.500.000,-
* Registration Fee Rp. 250.000,-
Lecturers
Intake
Syllabus
Session 01
Brand and Marketing in Music
The focus of this meeting is to reach a common understanding regarding the definition of “brand” and the “branding” activity with the whole class. Half of the session will be spent on mapping each and every students’ needs (the goal, music genre, creative direction/social image they want to build)
Session 02
Business Implementation
The second meeting will be focused on real-situation practice of marketing activity in music, (which derived from brand or image of the music itself) and insights concerning the real process/production line/ supplies/production, distribution, and consumptions of music in the field.